Everybody’s Home, But Nobody’s Knocking
December 15, 2017
As we roll into the holiday season, with Black Friday behind us and stockings soon to be hung from the chimney with care, all eyes are on retail. Santa works hard year-round, but the elves make most of their big-money between Thanksgiving and New Year’s. Customers are hard won, and marketing dollars are stretched as far as they will go.
Even if you are not in the retail business, your organization only grows if you are able to attract and retain the customers. To keep customers, you have to earn their trust with each and every transaction, each and everyday. Once the trust is been violated, the road may no longer rise up to meet you. Just ask the friendly folks at Equifax.
In reporting their recent earnings and projecting for the next quarter, Equifax indicated that the economic impact of the recent breach may exceed $75 million. Among the more difficult tasks will be earning the trust of their customers. They also gave no indication that this will be the end of the revenue drain posed by the breach. The interim CEO described the process as a “Journey.” Have you got the right tools?
A Map And A Compass
Maybe your organization is bigger than a quick fax. Maybe it’s not. And maybe insurance would cover some of your exposure. Then again maybe not. This is just the tip of the iceberg of the questions you should be asking.
That’s the great thing about ICS. Not only do we have the right answers, we have the right questions. Why don’t you call today? See what I just did there?